The 5 golden rules to win over Gen Z on social media

Gen Z might seem like an enigma, scrolling at lightning speed, sniffing out fake content in seconds, and turning their backs on traditional ads. But don’t worry, they can be won over! You just need to speak their language. Here are the five golden rules to grab (and keep) their attention on social media. 📲

1️⃣ Be real & transparent

Gen Z has a built-in fake detector. Over-polished ads? Instant scroll-past. They crave raw, unfiltered, and real content. Show the faces behind your brand, own up to mistakes, and ditch the corporate fluff. Brands like Patagonia and Glossier thrive because they’re consistently open and authentic. 🤩

2️⃣ Build a community, not just an audience

Gen Z doesn’t want to be passive followers—they want in. Polls, Q&As, user-generated content, and live sessions? Yes, please! The brands that crush it (like Nike) actively engage with their followers through challenges, comments, and real-time interactions. 📲

3️⃣ short, fast & video-first

Attention spans are shorter than ever—so make every second count. TikTok and Instagram Reels rule Gen Z’s world, and long-winded content just won’t cut it. Your mission? Hook them in the first three seconds. Want an A+ example? Duolingo’s TikTok game is a perfect example! Hilarious, unpredictable, and totally viral. ⚡️

4️⃣ Ride the trends, but stay true to your brand

Trends shift at warp speed. We’ve got memes, challenges, viral sounds… but don’t jump on everything just for the sake of it. Gen Z values brands that stand for something: sustainability, inclusivity, mental health, you name it. Ben & Jerry’s nails this by blending viral moments with their core values. 😮‍💨

5️⃣ Leverage creators, not just influencers

Big-name influencers? Don’t, Gen Z trusts micro-influencers and niche creators way more. Why? Because they feel genuine. The secret ingredient? Find creators who truly align with your brand and let them do their thing. 👀

By following these five golden rules, you’ll not only capture Gen Z’s attention—you’ll earn their loyalty.

Want to dive deeper into how Gen Z is reshaping search behavior? Discover why TikTok is becoming their go-to search engine in our blog: Why TikTok is the new Google for Gen Z!

Are you ready to level up your strategy and connect with Gen Z? Get in touch today and let’s see what we can achieve together! 📲🚀