
We create value for your customers and employees through digital transformation. We make your organization agile and support your growth.

What is gumption?
Gumption unites digitally-driven entrepreneurs from 18 brands in the Benelux within one dynamic ecosystem focused on innovation and growth. These enterprises began their journey as start-ups or scale-ups within the group. Today, Gumption forms an inspiring mix of young talents and seasoned entrepreneurs. The company currently has 800 employees and operates 8 offices.

Gumption x Purple panda
Gumption is an ecosystem that supports innovative companies with resources to promote their growth and success. For Purple Panda, being part of or collaborating with Gumption means having access to a network of like-minded companies and professionals who share a passion for innovation and excellence. This connection can offer opportunities for collaboration, knowledge sharing, and leveraging diverse expertise to enhance our services in web development, marketing, and communication. By aligning with Gumption, Purple Panda can further expand its mission to deliver groundbreaking solutions and drive digital transformation for our clients.
Meet the leaders

Bart Embrechts
Founding father. Gumption’s tower of strength. Economist. Combines boundless energy with discipline. Never loses sight of the overall picture, or his cool. Develops vision and strategy. Networker with a nose for business opportunities. Well-read. Devours management literature. Also, people person. And, party animal. Blows off steam in Marbella.

NICOLAS VAN ODIJK
Founding father. Sometimes tough, but always fair-minded. Headstrong entrepreneur with a big heart for people. And vintage cars, like his Mercedes 250SL 1967 and his Jaguar E-Type 1968. Bon vivant. Art and movie lover. Got married on crutches, five days after a hockey accident. No omelette without breaking eggs. Honeymoon to follow, sometime in the future. To the Ferrari factory?

DIETER OVERSTEYNS
Founding father of Gumption and manager of TheValueChain. People first. Bridge builder, peacemaker, connection maker. Calm on the surface, impatient underneath. Gets satisfaction and energy from growing and moving forwards. Has always worked in the SAP business, except that one year. Proud son of Limburg. Tennis and padel player. Man of the third half. Social animal.

OLIVIER LEROY
Founding father. His voice and language make people sit up and listen. Or is that because of his impressive rolling r? Scores big as a business developer in project sales; the more competitive the file, the better. Knows his stuff. Plays tennis and golf. Likes to spend time with his family, friends and dog at the seaside. Bon vivant. A bit headstrong, but authentic and committed.

LIENE DE BIE
Gumption power woman. Ambitious and a lifelong learner. Loves to accelerate. Solution-oriented thinker. Open to feedback and acts on it. Always herself, honest, and diplomatic. Commands respect in a male-dominated world. Is it her sense of humour? A foodie who leaves cooking to others. Camping with the kids in the summer. A party animal. Her ultimate dream? Burning Man. Of course.

BENJAMIN KINDT
Process improver. Combines clear vision with a helicopter view and organisational talent. Exudes calm. Believes in team results by having faith in people. His door is always open. Stubborn, or so says his close circle. Likes to put on his running shoes; and once a year, his ski boots. Unbeaten bowling champion of Gumption. Prefers to stay out of the spotlight. Not all that keen on Benji.

ALAIN PRICK
Motivator, inspirer, and transformer. Empathetic leader in all he does. A good listener. The driving force in an organization. Solves bottlenecks. Ultimate satisfaction? Pushing boundaries with a dedicated team. Achieving impactful and measurable successes together. Classic car enthusiast. The golf course is his second home. Family man. Proud father of three boys and a daughter.

MARCEL VAN BUREN
The face of Gumption Netherlands, CFO & co-creation partner for the entire group. Career coloured with corporate finance, mergers & acquisitions, innovation, and business models. Accessible bridge-builder. Lacks an off switch. Enjoys win-win deals, strategizing scenarios, and watching people perform. Also, a fan of physical action. Running, playing football, cycling. Or building a shed. No joke.