The Ultimate Checklist for Website Conversion Rate Optimisation


Having sufficient traffic through your website is essential for the growth of your company. This traffic can then convert into potential leads. Getting more out of this existing traffic and leads can translate to long-term and sustainable growth for your company. This is where Conversion Rate Optimisation comes in.

Conversion rate optimization, or CRO, is the process of enhancing your website to increase the number of leads you generate. CRO is achieved through content enhancements, split testing, and workflow improvements. Conversion rate optimization results in highly-qualified leads, increased revenue, and lower acquisition costs.

We assembled a checklist with key points so you can improve your conversion percentage. We do this by making use of 8 important pillars.

Call-to-action (CTA) buttons
Mobile experience
Contact page
Confirmation page

The checklist has a total of 114 checks. The higher your score on the checklist, the more CRO-optimized your website is.

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