RACS
Digital marketing
RACS provides financial management software that helps organisations streamline, automate and optimise their financial processes. Its modular platform combines process automation, real-time analytics, compliance and seamless integrations, helping CFOs, controllers and accountants reduce manual work and gain better insight into their financial operations.
The challenge
RACS wanted to strengthen its digital marketing efforts and generate more relevant B2B opportunities. The objective was not simply to drive more traffic, but to reach the financial decision-makers and turn digital interactions into meaningful commercial opportunities.
Our partnership
At Purple Panda, we work with RACS as an extended marketing team and strategic growth partner. We translated their business goals into a focused digital growth approach, combining strategy, campaign execution and continuous optimisation.
Together, we identify the right acquisition channels, activate campaigns and use performance data to continuously improve results.
Our approach
To reach RACS’ target audience, we focused primarily on LinkedIn InMail and Google Ads.
LinkedIn InMail allowed us to proactively reach relevant B2B decision-makers with personalised messaging. Google Ads helped us capture existing demand by reaching people actively searching for financial management solutions and software.
This combination created a two-sided acquisition strategy: proactively reaching potential customers while capturing existing search intent.
We continuously monitored campaign performance and optimised audiences, messaging and channels based on engagement and conversion data.
The results
January – August 2026
The combination of targeted outreach and search-driven campaigns generated measurable engagement and conversion opportunities for RACS.
3,586 users reached
RACS’ website attracted 3,586 users through various digital acquisition channels.
19.068 total engagement
Driving strong engagement with RACS’ target audience through LinkedIn ads.
157 leads
Generating 73 eBook downloads, 32 Checklist downloads and 52 LinkedIn leads through targeted digital campaigns.
80 contact form submitted
The website recorded 80 contact form events, involving 67 unique users.
The impact
The results show that the strategy went beyond generating website traffic. By combining targeted LinkedIn prospecting with Google Ads, we created multiple opportunities for prospects to engage with RACS — from downloading valuable content to actively reaching out to the team.
Continuous optimisation allowed us to focus the marketing efforts on the audiences and channels with the strongest potential, building a more measurable and conversion-focused digital acquisition approach. From reaching the right audience to creating meaningful commercial opportunities.
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