Ysco is known for their masterfully made ice cream that not only caresses the taste buds but is also kind to your wallet. A giant in the European Private Label market, they elevator private label brands of major retailers to unprecedented heights.
However, you don’t make much ice cream without employers. That’s where Ysco needed help…
Ysco’s mission: recruit operators
Ysco was faced with a big challenge. How do you attract a minimum of 12 full-time and 6 part-time operators to your company, fast and effectively? And how do you ensure that people are not only interested, but actually come to a job day and sign up?
Our recipe for success: this is how we helped Ysco
Say goodbye to boring – here’s our stunner of a recruitment campaign! With a smart, digital strategy and creative flair, we developed an attention-grabbing recruitment campaign:
- Eye-catching, creative advertisement
- We appealed to the right people through Meta (Facebook and Instagram) and Google Ads. No boring ads, but creative ads that immediately made it clear why Ysco was the place to work.
- Landing pages that convert
- For each campaign, we developed a targeted landing page, specifically designed to either apply directly for the operator positions or sign up for the job day.
- The marketing strategies that score
- One campaign to promote vacancies and another to attract candidates to the job day, all focused on concrete goals: from brand awareness to registrations and applications.
And all aimed at concrete goals: from brand awareness to registrations and applications.
From a cold start to a warm end
In a record three months, we made significant hires:
- 11 part-time and 12 full-time operators found their way to Ysco, exceeding the set targets.
- The job days were a great success, with many candidates hungry for a chance to work with us, all within the set budget and deadlines.
This is a sample of how strategy, creativity and attention to customer and market needs lead to substantial growth.
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