The Saloon

BMW Jorssen

Campaign site for BMW Jorssen, in full Saloon style

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From 14 until 28 januari Jorssen organizes ‘The Saloon’. For this occasion Jorssen transformed their showrooms into a real Saloon: jovial and cozy, with a set of testdrive-ready BMW’s in front of the door.To notify people of this happening, and invite them to book a test drive, we developed the campaign site www.thesaloon.be in collaboration with viaVictor.