Anne Drake has devoted her life to the zero waste lifestyle. Not only is she living it herself, she also wants to teach others how you can decrease your ecological footprint. A strong online identity would prove to be a vital aspect to the success of her mission. We built her website with 3 goals in mind: to inspire, educate and introduce people to the zero-waste lifestyle and products. This is exactly what happened and she’s now widely regarded as an expert / authority in her field. Her audience and influence continues to grow to this day.