Tinder & cars? Take a look at Jorssen with this new campaign!

Go-to partner for BMW and MINI fans

Jorssen is a trusted name in Belgium, serving as an official BMW and MINI dealership with multiple locations. They offer a wide selection of new and certified pre-owned vehicles, including BMW Premium Selection and MINI models, all carefully inspected for quality. Beyond sales, they excel in maintenance, repairs, and accessories, backed by a team of skilled professionals. With a strong commitment to customer satisfaction, Jorssen is a go-to partner for BMW and MINI enthusiasts.

As one of Purple Panda’s longest-standing clients, Jorssen has relied on our expertise since 2018 for digital marketing, strategic projects, and web development.

Picking up trends in a competitive market

Jorssen was looking for a creative way to boost BMW sales while launching a unique concept to position themselves as pioneers in the automotive sector. Their goals were clear:

1. Help visitors quickly and enjoyably find the perfect car.
2. Strengthen their position of the brand in a competitive market.

The ‘Find Your One’ Campaign

We launched the “Find Your One” campaign, a fun and innovative digital solution for discovering BMW models.

Here’s how it worked:

Visitors could browse available cars, swipe to like or dislike models, and save favorites for later. Their saved cars could be emailed to users, doubling as a lead-generation tool for Jorssen. This way, we used social media and Google campaigns to drive traffic to a user-friendly, custom landing page.

Short and powerful impact

The campaign ran for several months, focusing on lead generation and brand enhancement in a concise yet impactful timeframe.

Blending strategy, creativity, and development

We combined innovation with user-focused design to create a campaign that stood out. Key elements included:

• Interactive landing page: Featuring an intuitive and playful stock display.
• Precise advertising: Social media and Google ads targeted the right audience.
• Innovation at the forefront: Showcasing Jorssen as a forward-thinking dealership.

Read more about about our approach on Social Media Advertising or Web applications.

Driving success beyond expectations

The campaign delivered remarkable outcomes:

• Increased visitor engagement
• Significant growth in lead generation
• Strengthened Jorssen’s position as a modern, innovative dealership

The ‘Find Your One’ campaign was a game-changer, helping Jorssen stand out from competitors and connect with customers in a fresh, engaging way.