Staying ahead of the latest trends is essential. One of the biggest changes happening right now is the introduction of Google’s Search Generative Experience (SGE). But what does this mean for businesses and their marketing strategies?
How do search engine use AI currently?
Google’s SGE of Google’s Search Generative Experience uses generative AI to enhance search results and provide direct answers in the search engine. Instead of simply showing links to websites, Google now generates brief, AI-powered answers to queries.
Why is this so important for your business?
For companies relying on organic search traffic, SGE can represent a significant change. Where search results used to be primarily a list of links, users now receive direct answers. As a result, fewer users are clicking through to external websites.
Additionally, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) becomes even more important. Content needs to come from reliable sources with proven expertise in order to remain visible in search results. Businesses investing in high-quality, in-depth content can benefit from this shift.
SGE also brings new opportunities! Google continues to display sources alongside generated answers, allowing companies with strong content to still be recognized as experts. By focusing on structured data and SEO optimization, you can improve your online visibility.
How can your business adapt?
Invest in content that truly adds value
Generative AI is smart, but it can’t replace real expertise. That’s why Google rewards content that is unique, in-depth, and reliable. This means fewer shallow blog posts and more real insights. Think comprehensive whitepapers, case studies, and thought leadership content. Videos and podcasts featuring experts also help position your business as a trusted source.
For example, if you run an IT company, instead of writing a standard blog post, create an in-depth guide on “Cybersecurity Trends for 2025,” featuring insights from real experts. This not only helps improve your Google ranking but also provides real value for potential customers. And guess what? Those B2B leads will come in automatically! 🚀
Focus on conversions, not just clicks
Fewer people are clicking through to websites, so you need to make the most of the visitors who do land on your site. Ensure strong call-to-actions, offer exclusive freebies (like e-books or webinars), and make sure your website is lightning-fast and user-friendly. 🎯
A perfect example is our downloadable resources! As a digital growth agency, we offer free Growth Hacks eBooks, guidebooks, and checklists in exchange for an email address. This provides immediate value to you as a visitor, while generating a new lead for us—potentially leading to a great partnership!
“Hey Google, what’s the best wireless headset under 100 euros?”
Sound familiar? More and more searches are voice-driven, and AI now provides direct answers. Make sure your content is optimized for natural, spoken search queries.
For an e-commerce company, optimizing product descriptions with questions like “What’s the best headset for athletes?” can increase the chance that your product shows up as the answer.
SGE brings challenges and opportunities
Google’s Search Generative Experience calls for a new approach to SEO, but it also opens up plenty of opportunities! By focusing on in-depth content, boosting conversions, and exploring new marketing channels, businesses can continue to stand out and grow.
Ready to take the next step? Get in touch today and let’s see what we can achieve together
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