ABOUT PURPLE PANDA

At Purple Panda, we build our clients’ digital marketing engine – and we keep it running. We are a strategic digital growth partner that combines marketing and technology under one roof, for the long term. We don’t just draw up the plan; we build it, run it and optimise it too.

We believe in the power of our people: committed, independent, results-driven and with a healthy dose of playfulness and accountability. We call ourselves Pandas, not as a gimmick, but because it represents how we work: calm where we can be, tenacious where we need to be, and always with an eye for the bigger picture.

We’re growing. That’s why we’re looking for you.

YOUR ROLE AS A STRATEGIST PANDA

You are the strategic driving force behind our client journeys and lead our Digital Marketing Business Unit. You translate our clients’ business objectives into sharp digital marketing strategies, and you lead the Panda team in implementing them effectively.

You work on two levels. Across our accounts, you work with the other strategists to set out the strategic direction, monitor quality and raise the standard of the team. For a select group of clients, you take on the role of strategic account planner yourself: you are their dedicated strategist, ensuring direction and oversight, and making adjustments where necessary. The team handles the execution; you maintain the big-picture view.

You don’t just strengthen our approach; you also make it repeatable. By documenting your knowledge within our Panda Framework and passing it on to the team, you help our quality to grow without everything depending on you.

At Purple Panda, we believe in freedom and responsibility. You’ll be given the space to shape your profession and our team, and the only question is: will you make the most of that space?

DUTIES AND RESPONSIBILITIES

STRATEGY & AUDIT

• You will lead strategic kick-off meetings and translate business objectives into digital goals, targets and KPIs
• You will carry out digital audits, provide digital advice and map out the digital marketing strategy as a roadmap
• You will design and oversee the strategy across accounts and set out the direction for the team to follow

STRATEGIC ACCOUNT MANAGEMENT

• You will be responsible for the strategic management of three to four digital accounts: you will be their dedicated point of contact and strategic partner
• You will oversee the direction, maintain an overview and ensure results; implementation is partly the responsibility of the team, and where necessary, you will roll up your sleeves and get stuck in yourself
• You will monitor the quality of the work carried out by fellow marketers, copywriters, designers, etc.

TEAM & QUALITIES

• You will lead the Digital Marketing Business Unit: you will manage the Digital Pandas, coach them and help them develop their strategic thinking
• You will ensure the quality and consistency of strategy and execution across the whole team
• You will help build our Panda Framework: you will standardise working methods, document best practices and ensure knowledge is transferable
• You will contribute ideas on the development of our offering and the growth of the team

RESULTS AND GROWTH

• You monitor results against the agreed targets and make adjustments based on data
• You develop strategic proposals for prospects and new projects, in collaboration with the business development team
• You keep a close eye on the digital landscape, new tools and AI developments, and incorporate them into our approach

YOUR PROFILE

An experienced digital marketer with a strong strategic background and the composure to help a team grow. In practical terms, this means that you:

• have at least 7 years’ experience in digital marketing, with strategy as your strongest area
• are able to independently carry out a digital audit and draw up a strategy and roadmap
• have experience in leading, managing and developing a team
• have in-depth knowledge of digital marketing (SEA, social media, analytics, CRO, marketing automation) and the role that technology plays in this
• are strong at client and stakeholder management at a senior level
• are data- and results-driven and can translate figures into decisions
• have knowledge of Google Ads, Meta Ads, GA4, GTM and Looker Studio (or similar)
• communicate clearly, provide direction and inspire people
  

Experience in an agency is a big plus.

WHAT DO WE OFFER?

• A key role in the growth and professional development of our marketing team
• A variety of projects for clients across a range of sectors
• Opportunities to experiment with the latest tools and AI technology
• The most beautiful office in Antwerp, with views of the MAS and the Scheldt
• A tribe of fellow pandas who’ll welcome you with open arms
• A competitive salary package with fringe benefits

Purple Panda is a digital growth agency based in the heart of Antwerp. We help small and medium-sized businesses – and occasionally larger ones – strengthen their market position through smart digital marketing and results-driven digital development.

We bring creativity, technology and marketing together in one pragmatic model: to grow, without the fuss.

We believe in the power of people – involved, flexible, results-oriented and with a healthy dose of playfulness and accountability. Together, we create marketing solutions that work – for our clients and for our team.

We’re growing, and that’s where you come in. We’re looking for an experienced and versatile professional who can connect strategy, execution and teamwork.

YOUR PROFILE

• Minimum 5 years of experience in digital marketing, account or project management
• Proven track record in both strategic marketing planning and hands-on execution
• Strong copywriting skills (Dutch & English) and analytical insight into campaign data
• Familiar with Google Ads, Meta Ads, GA4, GTM, Looker Studio, etc.
• Clear communicator who takes ownership and thinks proactively
• Comfortable with project tools like Teamleader or similar
• Agency experience is a strong plus
• You bring energy, initiative and flow to the team
• You have leadership potential – or existing experience in team coaching and mentoring

YOUR ROLE

You are the vital link between strategy and execution, between client and internal team, between planning and delivery.

You think strategically about marketing plans, campaigns and customer journeys – but you’re just as happy getting hands-on with a media plan, copy draft or campaign report. Your mission? Making digital marketing projects impactful and effective.

You’ll manage active projects across marketing (and occasionally design/dev), keeping structure, deadlines, team flow and quality on track.

In time, or right from the start, you’ll also take on a coaching role within our marketing and project teams, helping both people and processes grow.

This role requires both strong strategic insight and a willingness to contribute operationally – particularly when it comes to copywriting, reporting and quality control.
You take ownership, think in solutions, and aren’t afraid to explore creative paths.
You collaborate closely, but you also lead – because impact starts with commitment.

WHAT YOU’LL DO

STRATEGY & EXECUTION

• Develop strategic marketing plans and media strategies for clients
• Write and edit content for ads, emails and landing pages (Dutch & English)
• Actively monitor campaigns (Google Ads, Meta, etc.) and optimise where needed
• Report clearly on performance, drawing out insights, conclusions and recommendations
• Safeguard the quality of deliverables from marketers, copywriters, designers and more

PROJECT MANAGEMENT

• Plan and coordinate digital projects from start to finish
• Act as the single point of contact (SPOC) for your clients, translating briefings into concrete deliverables
• Guide and support team members across marketing, design and development
• Monitor scope, timelines, resources and reporting for each project
• Juggle multiple projects and keep your cool in a dynamic environment

LEADERSHIP & TEAM DEVELOPMENT

• Coach and support junior/medior team members in marketing and project roles
• Help optimise our marketing approach and team structure
• Contribute to the development of our service offering and team growth

Purple Panda is a digital growth agency that helps small and medium-sized businesses conquer their market through a hands-on, 100% dedicated approach to digital marketing and digital development.

We’re looking for talented individuals to join our team and help serve our growing client base together.

YOUR PROFILE

You’re a Project Management expert with at least 2 years of experience managing multiple client portfolios across a variety of marketing projects. With your strong communication skills, you’re the passionate driving force behind our projects.

• You’re a top-notch communicator and problem solver.
• Planning, organizing, managing, leading, and executing projects is totally your thing!
• You’ve got great people skills with a commercial mindset.
• You have experience managing marketing projects and proudly consider yourself a digital native.

YOUR ROLE

You’re the key link between the client and the internal team. You take full responsibility for coordinating various projects or assignments, ensuring they’re delivered on time and within budget. You work closely with our strategists, creatives, marketers, and developers to build successful campaigns.

You know the client like no one else. That’s why you create project briefings and gather input so the team can move into creation mode. You’re also encouraged to take part in the creative and strategic process to help achieve brilliant results together.

As the engine that keeps our projects and teams running smoothly, you’ll work from our Antwerp office at least 4 days a week, with one day of your choice to work from home. 

YOUR SKILLS

Ticking all these boxes? Or ticking most but bringing a great attitude and a strong learning curve? Then apply quickly and easily using the button below!

• Minimum of 2 years’ experience in a Project Management role, preferably at an agency or on marketing-related projects.
• “Organized” is your middle name, and you have a keen eye for detail.
• As the go-to person for our clients, you’re both reliable and reachable—you hardly ever miss an email or call.
• Tight deadlines, ad hoc requests, or last-minute changes don’t scare you. You work well under pressure and stay resilient when challenges arise.
• You’re a strong communicator, both in writing and speaking, in Dutch and English.
• You’re a true people person who thrives on human interaction, while keeping all stakeholders’ interests in mind.
• You love taking initiative — also proactively — and inspire your team to go that extra mile.
• You’re familiar with (or quick to pick up) project management tools for planning, budgeting, and project coordination.
• And most importantly: you’re incredibly excited to grow with your fellow project managers and the entire Purple Panda team toward becoming Agency of the Year!