download – Purple Panda

Your 2026 Guide: GEO – Get found by AI

Sarah — Wed, 06 May 2026 11:43:18 +0000

From ChatGPT and Claude to Google’s AI Overviews, AI is changing how people search. Today, millions skip traditional search results entirely and just read the answer an AI gives them. If your business isn’t mentioned in that answer, you’re invisible.

In this whitepaper, you’ll discover:
Why the old SEO rules no longer work on their own
What GEO (Generative Engine Optimization) is and why it matters
How to structure your content so AI actually cites you
4 concrete steps to get your brand into AI generated answers

SEO is still your foundation, but GEO is the next layer. Download the guide and make sure your business shows up where your audience is looking.

Your 2025 Guide: AI in your marketing

Sarah — Mon, 25 Aug 2025 14:39:31 +0000

From SEO and advertising to content creation and email campaigns — artificial intelligence is no longer a thing of the future. With tools like ChatGPT and Advantage+, you can already embrace automated and personalized marketing today.

In this whitepaper, you’ll discover:
How AI is reshaping the role of marketing
Practical applications of AI in every stage of the funnel
The benefits and pitfalls of tools like ChatGPT and Advantage+
Tips to integrate AI into your strategy — without losing the human touch

AI is not a replacement for a marketer, but a smart assistant that speeds up your work and deepens its impact. Download the guide and start leveraging AI for your business.

Innovative Recruitment: 6 Growth Hacks to find talent

Downloads — Tue, 28 Mar 2023 14:17:28 +0000

Looking for the new perfect fit for your company? You have probably experienced that it’s not so easy as posting a job online and simply waiting for the right person to apply.

Social media has become an indispensable tool for recruiters and hiring managers in this fast-paced, technology-driven society. And with the war for talent going on, it’s important for you to stand out from the crowd and really highlight your company values.

This can be done through innovative recruitment. In our e-book, we reveal 6 Recruiting Growth Hacks to find the right talent for your company in no time, and much more.

The Ultimate Checklist for Website Conversion Rate Optimisation

Downloads — Tue, 28 Feb 2023 13:26:39 +0000

Having sufficient traffic through your website is essential for the growth of your company. This traffic can then convert into potential leads. Getting more out of this existing traffic and leads can translate to long-term and sustainable growth for your company. This is where Conversion Rate Optimisation comes in.

Conversion rate optimization, or CRO, is the process of enhancing your website to increase the number of leads you generate. CRO is achieved through content enhancements, split testing, and workflow improvements. Conversion rate optimization results in highly-qualified leads, increased revenue, and lower acquisition costs.

We assembled a checklist with key points so you can improve your conversion percentage. We do this by making use of 8 important pillars.

Content
Call-to-action (CTA) buttons
Forms
Navigation
Mobile experience
Homepage
Contact page
Confirmation page

The checklist has a total of 114 checks. The higher your score on the checklist, the more CRO-optimized your website is.

GA4 Migration – The Ultimate Guide

Downloads — Tue, 10 Jan 2023 15:22:39 +0000

By now you have probably heard of Google Analytics, and what’s going on when it comes to the newest and latest version of this – called GA4 (Google Analytics 4).

In a nutshell.

A lot of people are using (and love) Universal Analytics, which is the current version of Google Analytics. However Google has been polishing their newest version, Google Analytics 4, for a while now and they are expecting us to switch over soon.

They recently announced that UA properties will stop receiving hits as soon as July 1, 2023. So there’s not much time left.

We recommend everyone to set-up their GA4 properties as soon as possible.

What’s new in GA4?

We are not simply talking about a redesign of Universal Analytics; GA4 is an entirely new product & new philosophy on tracking.

This new update is moving businesses forward into a future which is less reliant on cookies and more reliant on AI and Machine Learning to gain insights about user behavior and conversions across devices.

Next to that the update comes with a redesigned User Interface.

If you are used to UA the switch might be intimidating especially since some key features aren’t available yet in GA4. But on the flip side there are some new cool features to explore. We recommend moving over and staying with the times! Change is always scary, but trust us, everything will be OK

How to migrate to GA4?

Migrating to GA4 can be simple or complex depending on your use case and how much you customize your set-up.

We have written a complete guide to your GA4 migration. It includes step-by-step guides and templates you can use to make your migration as easy as possible.

The Ultimate Website Launch Checklist

Downloads — Thu, 27 Oct 2022 16:21:50 +0000

Ready to launch your own website? Or maybe you’re informing yourself for the website of your dreams! Launching a website is always an exciting time, but it can also be a bit stressful. Maybe you’ve forgotten something, maybe there are still some bugs left or is there a form that doesn’t work?

With this website launch checklist you can go over some key details for the perfect launch. In this checklist we’ll go over 25 details that are important for launching your perfect website.

35+ Growth Hacks to start using today

Downloads — Sat, 24 Sep 2022 15:20:27 +0000