Catalogs made simple: How EasyCatalog streamlined action’s workflow

Action is an internationally recognized retail chain known for offering affordable products across various categories. With a broad range of items and a flexible approach, Action ensures that the right products always reach the right places. However, the large product volume and multiple languages require a structured workflow, especially when creating catalogs and marketing materials.

The Catalog Puzzle of Action

Previously, Action’s catalog layout process involved manually copying product information from Excel into InDesign. This method was time-consuming, error-prone, and required translation into 17 different languages. The challenge was clear: how could the process be made faster, more accurate, and more efficient?

EasyCatalog: The magic behind fast, error-free catalogs

Purple Panda introduced EasyCatalog, revolutionizing Action’s catalog creation process. By centralizing product information in an Excel file on OneDrive, teams can quickly input data, and the automatic data integration from their ERP system ensures speed and accuracy.

With EasyCatalog, translations and adjustments for each language are completed effortlessly. DTP employees simply drag products into the correct templates, and EasyCatalog automatically fills in the right information—everything from prices to descriptions—without any hassle. Additionally, prices and product details can be updated last minute before going to print. EasyCatalog also makes it easy to quickly generate posters and shelf cards by country and language, allowing for fast verification and delivery to stores.

How EasyCatalog makes catalogs lightning fast

Thanks to EasyCatalog, Action has streamlined its catalog creation process:

• With drag-and-drop functionality and automatic population of product information, DTP employees can work faster without compromising on the quality of the final product.
• The process is less error-prone due to centralized product data storage, along with automatic translation and updates, ensuring accuracy and consistency throughout the workflow.
• With 17 language versions and the growing addition of new languages, Action can swiftly and accurately update catalogs, maintaining consistency in translation and layout.
• EasyCatalog gives Action complete control over materials before they go to print, ensuring compliance with local regulations and price presentation requirements.

Want to know more about Easy catalog? Take a look at our approach!