Yufo
Brand positioning
Creation
Digital development
Yufo is an innovative company that improves indoor air quality using an invisible misting system. Their solution spreads healthy bacteria to create fresher, healthier air in homes and workplaces, enhancing well-being through cutting-edge technology.
The challenge
How do you tell the story of something you can’t see? Yufo’s technology is literally invisible, so the big challenge was: how do you make that invisible power instantly understandable and felt by people? And all in less than a second, because online you only get one chance to make an impression.
OUR APPROACH
We went for emotion and connection. No boring tech talk — just a story that hits home: the feeling of fresh, clean air before and after Yufo. With bold, natural visuals, we made the invisible tangible and built an authentic connection with users.
The result?
A striking, fresh brand identity and a sleek, user-friendly website that tells the story clearly and gets visitors engaged. Yufo now stands not just for innovation, but for experience — and that resonates online immediately.
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