Rombouts – Coffee by women
Creation
Digital Marketing
In celebration of International Women’s Day 2025, Rombouts launched a special limited-edition Fairtrade Arabica coffee. Grown with care and passion by female farmers in Latin America. This campaign honored their craftsmanship and shone a light on Rombouts’ commitment to gender equality and global empowerment.
The challenge
How do you turn a meaningful, powerful story into a successful product launch? With “Coffee by Women,” we aimed for more than just selling coffee, we set out to make an impact. Our goal: promote a 500g limited-edition pack of 100% Fairtrade Arabica beans grown by women, and make it thrive online. With low brand awareness and a niche focus, we needed a smart, purpose-driven digital approach.
OUR APPROACH
We crafted a digital campaign with heart and a mission. Emotionally engaging storytelling, backed by strong performance:
– Google Performance Max to maximize reach and conversions
– Visually bold META ads targeting audiences passionate about Fairtrade, sustainability, and women’s empowerment
– Authentic organic content, perfectly aligned with International Women’s Day and the coffee’s powerful origin story
Through continuous optimization, we achieved real results: greater visibility, deep engagement, and strong online sales.
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